Putting tomatoes in the refrigerator does extend their shelf life by slowing the ripening process, but it also dramatically reduces levels of flavor. Because of the cold air in your fridge, the ripening process of the tomatoes is interrupted which results in a loss of texture and flavor as well. And that is the last thing you want to happen to your tomatoes, right? It is best if you keep your tomatoes outside of the fridge. You can keep them fresh for much longer if you keep them in a fruit bowl for example. This way you will keep the taste in tact and you will also add some color and volume to your fruit bowl.