TikTok is one of the fastest growing social media networks, and you can’t deny that it can be rather entertaining and kind of hard to close the app once you’re on it. And, because of this, and partially because of the quarantining, many stars on this platform grew to incredible heights. Here’s a lowdown on the highest earning TikTok stars.
1 Charli D’Amelio – $17,5 million
Without a doubt, Charli is currently the biggest TikTok star with the largest following of 133 million subscribes, and a huge amount of potential business interests. She already has advertising sponsorships with Invisalign, Morphe cosmetics, and recently Dunkin’ Donuts. Apart from that, in early 2021, Hollister launched a joint venture with Charli and her sister Dixie, called Social Tourist. Apparently, teens like this stuff, and Hollister even pointed out that Social Tourist contributed to Hollister’s 10% sales increase through September 2021. To top it off, the sisters launched a show on Snap too, next to their Hulu series. This show, Charli vs. Dixie, features 10 mini-TV episodes, in which the sisters compete over something, for example baking, and continue to live life’s simpler moments.
2 Dixie D’Amelio – $10 million
Dixie is the older sister of Charli, and most of her earnings are intertwined with her sister’s, who is far more popular with 133 million subscribers compared to Dixie’s 57 million. However, despite their earnings being similar, Dixie has been trying to start her own career as a pop singer, which is totally different from what they are on TikTok. In 2021, she released two songs, toured as part of the Jingle Ball concert series in Dallas, Boston and Chicago.
3 Addison Rae – $8,5 million
Just like Charli and Dixie, Addison gained her fame through TikTok too, with her biggest moment in 2021 being the lead in a Netflix movie called He’s All That. This movie briefly ranked no.1 on Netflix in 78 countries, and soon after, Netflix announced a new deal with Addison for several more movies. Apart from this, she has a sponsorship deal with American Eagle, and she has her Item Beauty Line, which is a joint venture with a makeup start up called Madeby Collective.
4 Bella Poarch – $5 million
In just over a year, Bella’s fame has skyrocketed on TikTok, making her the third-most-followed person on the platform (87 million followers). It all started in August 2020 when she posted a lip-sync video to “M to B”, which is a song by a British rapper; little did she know that this was going to be the most-viewed TikTok in 2020. She’s no stranger to being sponsored, with having advertised for Google, Prada, and even Tinder. In May 2021, she released her first single, called “Build a B*tch”, and hopes to continue with her singing career too, alongside TikTok.
4 Josh Richards – $5 million
Apart from the antics that are uploaded on his TikTok, he has several sponsorships including Amazon, CashApp, and others. Next to that, he also has his Barstool Sports podcast, called BFFs, which he co-hosts with an older version of himself, Dave Portnoy. What’s more, he also has an energy drink called Ani, which is sold in huge chains such as Walmart, and he has also cofounded a venture capital firm called Animal Capital. The VC outfit has raised $15 million and put the money into everything from PearPop, an app where influencers can find collaborators, to Colossal, a genetic-engineering lab aiming to resurrect mammoths.
5 Kris Collins – $4,75 million
Another example of skyrocketing to fame is Kris Collins. Before the pandemic started, she used to be a hairdresser in Vancouver, so she started making content on TikTok where she posted sketch comedy videos. She plays a number of recurring characters, some of them based on her family, including her immigrant mother. Right now, she has 41 million followers on TikTok, but she is also doing well on YouTube, where she has over 4 million subscribers. Apart from this, she’s also no stranger to being sponsored, with having deals with Hershey, Lionsgate, and Pantene among others.
5 Avani Gregg – $4,75 million
Avani started her TikTok journey in the summer of 2019, where she posted makeup tutorials. She’s mainly famous as Clown Girl, where she frequently used to dress up as Harley Quinn, with white contact lenses and her face covered in red and blue stars. That same year, she moved to Los Angeles, where she was one of the original members of Hype House, which is a collective of influencers that marked the beginning of TikTok’s rise in pop culture. More recently, she even got a role in a web series called Chicken Girls, and she even plans to publish her autobiography called Backstory: My Life So Far.